A Pocket Guide to Supermarket Psychology

Supermarkets are meticulously choreographed and thought out spaces. Every element of a supermarket has a specific function. Nothing is left to chance. Supermarkets make heavy use of psychological effects and visual illusions to direct customer flow and to increase sales. This pocket guide summons a broad variety of these manipulations. It comes equipped with a set of color-correction-glasses that neutralize the color cast of the lights that are commonly used in supermarkets to illuminate meat and baked goods.

2012 | 24 pages, English / Italian | laserprint on paper, PE | 7cm x 14,5cm | edition of 100
2015 | 24 pages, English | laserprint on paper | 3,5cm x 7,4cm |(miniature version without glasses)

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