A series of light-boxes that show utopian landscapes which are fabricated from the depictions of animals, plants and landscapes found on food packaging from Supermarkets. The logic and makeup of these landscapes follows the principles of generic packaging design: The individual elements of the image are cut out, multiplied, mirrored and rearranged into ever repeating patterns. The series studies the way nature and agriculture is portrayed by the food industries. It reveals an idealized, heavily distorted image of the origins of our food. Each landscape represents a specific supermarket.

Netto (Germany)

Lidl (Germany)

Aldi (Germany)

Albertsons (US)


Morrisons (UK)

Waitrose (UK)